The Private Cream is a very potent medication, so one pump is all that you need to apply each time you use it! Be sure to cleanse your skin beforehand with a fragrance-free body wash and dry the skin before applying The Private Cream. You can apply this treatment twice a day unless otherwise instructed by your dermatologist. You should avoid applying The Private Cream if you are experiencing rashes, infections, itchiness, or skin that has broken.